You may be wondering why I encourage you to go live on Facebook at least once a week. I wanted to share some information with you in hopes of helping you understand the importance of using this social media platform as a key marketing tool. If you can find a schedule that works for your lifestyle, you will notice results over time.
There are approximately 2.4 billion monthly active users on Facebook according to Hootsuite. Live viewers have increased 50% during this time as people social distance from coworkers, friends and family. Since the option became available in 2004, there have been more than 8.5 million live broadcasts.
According to Nielsen, a global provider of market research, analysis of media and viewer interactions, US adults spend nearly 6 hours a day watching videos online. If you are trying something new and want to test the live you can use the “only me” setting before sharing your live event with the public.
As of 2018, 78% of online audiences were watching Facebook live events and replays. Today this method continues to be one of the best ways to increase social following and brand awareness. Its free, fun and easy to execute. These events see (3) times the engagement of traditional videos.
Here are some statistics to remember:
- 300 million people use Facebook stories daily
- 71% of adults use Facebook (75% women and 63% men)
- 4 billion people use Facebook groups
- Seniors are the fastest growing group of Facebook users (teen usage is dropping)
Here are some ideas to get you started:
- Host a Q an A (Ask the Doctor)
- Demonstrations are fun – teach viewers how to do something
- Make an announcement
- Explain or display a product
- Give a live tour
- Create a recurring show
- Breaking news
- Broadcast live events
During the live event:
- Offer free critiques
- Discuss trending topics
- Answer questions
- Offer content to Facebook group
- Record an experiment
- Show behind the scenes details
- run a contest
- Host a special guest
- Share personal story or experience